The Importance of User Personas
If you’re a business owner, then you know there is a massive difference between starting a business and building a business. And the gap between a great idea and a great business is a tough one to close. Because it’s not enough to create a product or service. No matter how innovative, beautiful or extraordinary, if it’s not marketed in the right way to the right person, it’s never going to get off the ground.
When you think of an “entrepreneur,” which personality traits do you think of? For many, the idea of an entrepreneur conjures the image of someone who has risked it all to pursue their passion. Someone who quits their day job, sleeps on friends’ couches, works out of a garage, and eats ramen for breakfast, lunch and dinner, sacrificing comfort, security and even stability all in the name of dedication and commitment. There is no safety net, no backup plan; they are literally all-in, because, after all, pressure breeds efficiency and ingenuity, right?
The Real Meaning of Disruption
Disruption is one of the most overused words in the business world. But what does it really mean? Should you care about disrupting your business – or even your life? And does all success require disruption? Here’s all you ever wanted to know about disruption, but were too afraid to ask. First, let’s start with a dictionary definition for regular use.
Top 5 Ways to Explosive Growth
Most business owners think that to create explosive growth they must make massive changes. But in reality, if you can leverage the force of optimization and maximization, you can learn how small, incremental improvements in certain areas can result in geometric growth for the entire company. At any given moment, a million things can be competing for your attention.
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Thank you for invaluable help with my business strategy. I’m glad I acquired some motivation to successfully establish my business.
James Wilson
Regional Manager